watts.scot > Home > Work > Scottish Shale Corporate Identity & Website

SCOTTISH SHALE LOGO DESIGNS

visual communication - corporate identity - logo
Logo design for marketing – Square space.
Logo design for website header – Landscape Rectangular space.
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SCOTTISH SHALE ANIMATED LOGO DESIGN

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To create the above animation I first created a 2D vector of the logo. I then imported this into Autodesk Maya and extruded the typography to create 3D geometry. After this, I created a nurbs sphere and set up a camera directly in front of it on it. (and directly behind the vector path for the graphic element of the 2D logo) I then projected the logo curve path (graphic element) onto and through the nurbs sphere and cut away the ‘white space’. My next step was to convert everything into polygons and texture & colour it. I applied lighting and animated the ‘cut out’ polygon sphere by rotating it on on the Y axis. See below for a visualisation of this.

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FAVICON LOGO DESIGN

Favicon Logo Design by Caoimhin Watts

A screengrab from the Scottish Shale website with the ‘almost inverse’ colour variation for the site favicon – to suit the white tabs of most browser windows. I recommended only using this colour scheme for the favicon. It gives the best representation of the original logo design when set within the confines of a browser tab. (Very limited pixel numbers and page real estate meaning details are hard to achieve.) 

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WATERMARK DESIGNS

Watermark-Examples Logo Design by Caoimhin Watts

Watermarks for this logo design are grayscale and set at 35% opacity.  I’ve darkened them slightly for this example – to highlight them slightly. But, in reality they are not as intrusive as they appear. Only high resolution, plated images had watermarks covering parts of the subject. For smaller images (up to 1200px wide), the square watermark (bottom left) would be used. 

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84 FRAMES TO CREATE A ROTATING LOOP FOR A GIF

Animated Logo Design frames for creating an animated gif
Animated Logo Design © 2021 CAOIMHIN WATTS
Wait for it…It does move!…A little bit of a slower, less busy animated Gif version. This was for a black background, but was also masked around the circular design area and repurposed for use on associated social media platforms.
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3D SCOTTISH SHALE LOGO (Rock) – ANIMATED

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The black in the background of this footage is transparent when layered on top of any other video footage. Rock geometry created using Autodesk Mudbox, Maya, Adobe Illustrator/Photoshop.

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A Circular Variation. This logo design is also well suited to social media profile dimensions. Or, as in the example above – if the design needs a circular element for symmetry.

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ADVERTISING THE NEW RESPONSIVE WEBSITE & IDENTITY

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Marketing asset – 3D animated scene promoting the new responsive Scottish Shale website. 

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Press to Visit the Scottish Shale Website

(The website will open in a new browser tab so you can easily come back here to continue viewing Scottish Shale content which I’ve created.)

Press above to visit the website (opens in a new browser tab)
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360 VIRTUAL TOUR FOR THE MUSEUM

360°
Press on image above to start the 360° Virtual Tour
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ASSETS FOR ALMOND VALLEY HERITAGE TRUST

Below are some short renders of assets created for Almond Valley Heritage Trust. These assets were designed to be included in various marketing campaigns and screen-based promotional material. I did not design the original 2D logo. However, I did have to recreate it in illustrator as there was only a low resolution jpeg available for use at the time. I created a 3D scene (with virtual automated cameras, lighting, caustics, shadows) and then rigged the tail of the logo object and animated it. I also imported an OBJ file of the 3D logo into Adobe After Effects and used Trapcode Form plug-in to create particles which I manipulated to form the logo in 3D space.

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TESTIMONIAL

Caoimhin created one of the best virtual tours I have seen for the museum. Packed with high quality interactive elements and so easy to navigate. It is so beautifully produced. His work designing our corporate identity and website was also outstanding. Thank you!

Dr. Robin Chesters

Director – Museum of the Scottish Shale Oil Industry

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Link to 360° Virtual Tour of the Museum of the Scottish Shale Oil Industry
Link to Graphic Design Portfolio Page
Link to Graphic Design Portfolio Page